AELC INNOVATION CLUB MEETINGS

2010

Next Event

Monday 8th March

Danielle Ferry

Taking it one cookie at a time

Danielle Ferry, Director of The Cookie Barrel does not believe in the saying “That’s the way the cookie crumbles!” She is an eternal optimist much to the annoyance of those around her and is now an even greater believer in the saying “Every Cloud has a Silver Lining”.

Danielle has learnt many valuable lessons along the way and is keen to share with other business owners the highs and lows of a rapidly expanding business, the pros and cons of expansion and the importance of work/life balance. Something that she and her partner (who now works in the business too) have both achieved in the past year.

Where: Westpac Building, Perth

When: 5.45pm

More information


This year we are moving to the Westpac Building in the city starting with our February event. This is a fantastic move for us as I am sure you will agree. We will be starting earlier as well so people can come straight from work. In 2010 we have a celebrity Food Designer, Head of the Angel Investors Association of Australia, a peak into the future of Nanotechnology and much more.


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Barbara Etter

Just How Ethical Are You?

Barbara Etter speaking at the AELC Innovation Club

Barbara Etter, BPharm LLB(hons) LLM MBA is a published author, WA Telstra Business Woman of The Year winner and recipient of the Australian Police Medal.

As the former Assistant Commissioner in Charge of Corruption Prevention and Investigation for the WA Police, Barbara Etter presented an engaging session on ethics, ethical leadership and ethics as applied to innovation.

Topics covered included:

  • definitions and concepts of ethics
  • morality and integrity
  • ethical dilemmas
  • ethical standards
  • leadership and ethics
  • Police leadership and the use of force
  • context and culture
  • useful strategies


The complete coverage of Barbara's presentation (4 videos, approximately 55 minutes in total) is only available for logged in members to view.


Barbara EtterBarbara Etter, BPharm LLB(hons) LLM MBA

Barbara Etter is currently the Assistant Commissioner of Strategy and Performance with the Western Australia Police (WAPOL). She previously headed up the Corruption Prevention and Investigation, Traffic and Operations, as well as the Professional Development, portfolios. Prior to commencing with WAPOL in September 2004, she was a Commander with the Northern Territory Police and the Director of the Australasian Centre for Policing Research in Adelaide, on secondment, from 1999 to 2004.

Barbara holds a Pharmacy degree, an Honours law degree, a Master of Business Administration in International Management and a Master of Laws in Comparative Law. She is a Fellow of the Australian Institute of Company Directors (FAICD), a Fellow of the Australasian College of Biomedical Scientists (FACBS) and an Associate Fellow of the Australian Institute of Management (AFAIM). She has been admitted as a barrister and legal practitioner in NSW and the NT respectively. She is also an Adjunct Associate Professor within the School of Law and Justice at Edith Cowan University and has been a member of several Boards. She has been on the Board of the WA RSPCA since 2006 and was the Chair of the Australian Institute of Police Management (AIPM) Board of Studies from mid 2007 to April 2009. She has been the Patron for the WA Division of the Australian Institute of Office Professionals (AIOP) since 2007. She has been the President of the WA Police Sports Federation for the last 4 years and is a keen sportswoman, competing in ocean swims, fun runs and triathlons.

She commenced her policing career with the New South Wales Police in 1981 and was laterally recruited into the NT Police in 1992. During the course of her policing career, she undertook a two-year secondment to the Policy Section of the NT Attorney-General’s Department, where she was able to utilise her legal skills and qualifications.

Barbara has published quite extensively and has also co-edited and contributed to a book on Police Leadership in Australasia (Federation Press), with former Commissioner Mick Palmer of the Australian Federal Police. Barbara has particular interests in victims of crime, women in management, leadership, ethics, cross-cultural and diversity issues, law reform, forensic science, professional development, strategy and policy formulation, and policing research.

In October 2006, Barbara won the WA Telstra Businesswoman of the Year, after having also won the Hudson Community and Government category of the Award. On 26 January 2008, she was awarded the Australian Police Medal (APM) in the Australia Day Honour’s List.